VIP Eligible Products

Our organic cotton swaddle sack is designed to support calmer, no-guesswork swaddling from the very beginning. Featuring A Peony For Your Thoughts,...

Our organic cotton swaddle sack is designed to support calmer, no-guesswork swaddling from the very beginning. Featuring Have a T-rexcellent Day, t...

Our organic cotton swaddle sack is designed to support calmer, no-guesswork swaddling from the very beginning. Featuring Cherry On Top, this design...

Our organic cotton swaddle sack is designed to support calmer, no-guesswork swaddling from the very beginning. Featuring Butterfly Away, this desig...

Our organic cotton swaddle sack is designed to support calmer, no-guesswork swaddling from the very beginning. Featuring Beautiful Bows, this desig...

Our organic cotton swaddle sack is designed to support calmer, no-guesswork swaddling from the very beginning. Featuring Le Macaron, colorful Frenc...

Our organic cotton swaddle sack is designed to support calmer, no-guesswork swaddling from the very beginning. Featuring Golf A Round, this design ...

Our organic cotton swaddle sack is designed to support calmer, no-guesswork swaddling from the very beginning. Featuring Live Life in Full Bloom, t...

Keep your little one's bottle safe and secure with this durable and eco-friendly silicone mason jar sleeve. Made from high-quality silicone, it pro...

The Tiny Bowl is designed to fit on the tiniest of highchair trays, including the Stokke Tripp Trapp. The bowl is perfect for first foods, such as ...

Ahoy there matey! Meet baby's first shipmate, Lamaze's Captain Calamari. This adorable octopus pirate toy has eight knotted activity legs that are ...

Capture precious memories with our KeaBabies Trove Baby Hand and Footprint Kit. Create baby handprint ornament keepsakes that encapsulate special f...

Whether dealing with wet swimsuits or dirty clothes, parents can be prepared for any adventures that come their little’s way with a set of Mushie w...

Make a splash during bathtime with Mushie's foam geometric puzzle that mixes learning and play. The pieces easily float on water and stick to bath ...

Encourage your little one’s curiosity and development with our Nesting Spheres Sensory Toy. Each silicone sphere features a different color and tex...

FRIGG Butterfly silicone pacifiers are thoughtfully designed and made in Denmark for your baby's comfort and safety with an improved SilkySoft™ med...

Give littles the tools to learn problem solving skills and develop spatial reasoning with a STEM toy designed to encourage creativity. Our open end...

FRIGG Lucky silicone pacifiers are thoughtfully designed and made in Denmark for your baby's comfort and safety with an improved SilkySoft™ medical...

Make bath time an engaging adventure with our pour and play bath set toy, perfect for little hands and curious minds. Each cup features a silicone ...

FRIGG Butterfly silicone pacifiers are thoughtfully designed and made in Denmark for your baby's comfort and safety with an improved SilkySoft™ med...

Put a lid on spills and messes with a sophisticated training cup designed for little hands and beautiful homes. Made from 100% food grade silicone,...

Make a splash during bathtime with foam letters and numbers that mix learning and play. The pieces easily float on water and stick to bath surfaces...

Evolved from our beloved divided silicone suction plate, the classic silicone suction plate offers all the great features of the original without t...

Designed in Sweden, this silicone plate features a suction that keeps it in place, minimizing spills as your little ones learn how to feed themselv...

FRIGG Lucky silicone pacifiers are thoughtfully designed and made in Denmark for your baby's comfort and safety with an improved SilkySoft™ medical...

Made of soft 100% organic cotton, our muslin washcloths are essential for cleansing delicate skin during bath time, wiping up messes during meal ti...

Bartholomew Bear wishes for a snowy Christmas. When his Grandpa tells him of a place in the north where there is always snow, Bartholomew sets off...

Moles love to DIG and DIG and DIG for treasure! And when they find treasure, they ALWAYS share it. One day, Muswell Mole finds the most beautiful p...

Ginger, the Courageous Kitten isn’t scared of anything, except the dark. Join Ginger as she hunts for her special blankie, overcomes her fear, and ...

Patchly Puppy has The Pick of the Sticks in this new story. The kindest of pups knows the best toy of all is a stick, and is looking for the perfec...

One night, it's wild and windy outside, and the animals look for shelter. Rusty Fox is snug underground, but can he help his friends all fit in his...

Jellycat may be our iconic pal, but All Kinds of Cats celebrates every kitty! A joyful book full of playful rhymes, fun wordplay and vibrant pictur...

When I Wonder is a gorgeous tale for baby and parent to read together. Our bold little kitten explores the world, asking her mama lots of question...

The Naughty Penguins is a tale of mischief and polar pranks! When three cheeky chicks play horrible tricks, they soon find they're out of their ...

A gorgeous book for keen little readers, The Magic Bunny is a wonderful tale of a very special rabbit pal. The Magic Bunny is a loving friend who ...

Wouldn’t it be great to have big stompy feet and a long grey trunk to grab goodies to eat? The If I Were An Elephant Book encourages children to th...

This stylish kids’ T-shirt features a fun cartoon car design perfect for young boys. Made from 100% cotton, it provides softness and comfort for al...

This is a waterproof bag to keep your wet and/or soiled diapers in while you're out and about. Zipper top closure secures the bag shut. This bag c...

Welcome to a very new and happy world of sustainable parenting products designed to help YOU.   Our stainless fine-mesh Straw Top/Tea Infuser lid t...

• Ultra-satisfying soft squeeze • Perfect for stress, focus, and fidgeting • Durable — holds shape after every press • No mess, no residue •...

Baby Bling® FAB-BOW-LOUS® soft nylon/spandex wide headband with bow Made in the USA One Size. Fits newborn - toddler+ Stretches to grow with yo...

Baby Bling® FAB-BOW-LOUS® soft nylon/spandex wide headband with bow Made in the USA One Size. Fits newborn - toddler+ Stretches to grow with yo...

Baby Bling® FAB-BOW-LOUS® soft nylon/spandex wide headband with bow Made in the USA One Size. Fits newborn - toddler+ Stretches to grow with yo...

Baby Bling® FAB-BOW-LOUS® soft nylon/spandex wide headband with bow Made in the USA One Size. Fits newborn - toddler+ Stretches to grow with yo...

Baby Bling® FAB-BOW-LOUS® soft nylon/spandex wide headband with bow Made in the USA One Size. Fits newborn - toddler+ Stretches to grow with yo...

Baby Bling® FAB-BOW-LOUS® soft nylon/spandex wide headband with bow Made in the USA One Size. Fits newborn - toddler+ Stretches to grow with yo...

Baby Bling® FAB-BOW-LOUS® soft nylon/spandex wide headband with bow Made in the USA One Size. Fits newborn - toddler+ Stretches to grow with yo...