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A super soft, durable, form-fitting shirt engineered to hold your baby - from birth to 15 pounds.  Made for dads who want to keep babywearing simpl...

A super soft, durable, form-fitting shirt engineered to hold your baby - from birth to 15 pounds.  Made for dads who want to keep babywearing simpl...

A super soft, durable, form-fitting shirt engineered to hold your baby - from birth to 15 pounds.  Made for dads who want to keep babywearing simpl...

A soft, durable, form-fitting shirt designed to carry your baby from birth to 15 lbs. Made for dads who want to keep babywearing simple—just tuck b...

A super soft, durable, form-fitting shirt engineered to hold your baby - from birth to 15 pounds.  Made for dads who want to keep babywearing simpl...

"Daddy" Hat – Wear the Name That Matters MostIt’s not just a hat — it’s a title, a promise, and a bond. The “Daddy” hat is designed for the dads wh...

FTHR. Hat – Effortless Dad EnergyFor the dad who keeps it cool without trying too hard. The FTHR. hat delivers laid-back confidence with a clean, 3...

FTHR. T-Shirt – The Modern Dad UniformClean. Confident. Effortless. The FTHR. tee is made for dads who lead with quiet confidence and wear the titl...

"I Make Cute Babies" T-Shirt – Confidence Looks Good on You Let’s be honest — you’ve seen the results, and you’ve got every right to brag a little....

Soft like a traditional wrap, structured like a carrier—without the bulk or confusion. Just clip, slip on, tuck in your baby, and go. Designed for ...

Soft like a traditional wrap, structured like a carrier—without the bulk or confusion. Just clip, slip on, tuck in your baby, and go. Designed for ...

Soft like a traditional wrap, structured like a carrier—without the bulk or confusion. Just clip, slip on, tuck in your baby, and go. Designed for ...

Final Sale – No Returns or ExchangesQuestions? Contact us before buying—this item can’t be returned or exchanged. About the Simple Wrap:Soft like a...

Final Sale – No Returns or ExchangesQuestions? Contact us before buying—this item can’t be returned or exchanged. About the Simple Wrap:Soft like a...

Soft like a traditional wrap, structured like a carrier—without the bulk or confusion. Just clip, slip on, tuck in your baby, and go. Designed for ...

Final Sale – No Returns or ExchangesQuestions? Contact us before buying—this item can’t be returned or exchanged. About the Simple Wrap:Soft like a...

Introducing our new "Dad Life" sticker—featuring a cool kangaroo graphic that celebrates dads who keep their little ones close. It's the perfect ad...

FTHR. Sticker – Minimal Design, Maximum MeaningSimple, bold, and built to last — the FTHR. sticker says it all. Designed with a clean black backgro...

Introducing our new "Dad Life" sticker—featuring a cool kangaroo graphic that celebrates dads who keep their little ones close. It's the perfect ad...