Joules

Our Archie top features two-way sequin artwork that will get all manner of positive responses from your little one including 'that's so cool!' and ...

Our Archie top features artwork that will get all manner of positive responses from your little one including 'that's so cool!' and 'can I wear it ...

Add style to her feet with these closed mule-style slippers that feature a ridiculously cosy faux fur lining. With character appliques to the fron...

Our much-loved mini Miranda intarsia sweaters are back again with more fantastical artwork to brighten up their wardrobe. It has a neat, boxy fit w...

Make sure your little one is never short of those t-shirts they think are ’so cool’ this summer by adding this one to their collection. Firstly it’...

Whether it’s for wading through rock pools or jumping in puddles, our Junior Rainwells will be a splashing sensation for any rain-loving little on...

Our Ofelia sweater will become one of those styles your little one insists on wearing over and over again. And we don’t blame them, it’s really rat...

Whether it’s for wading through rock pools or jumping in puddles, our Junior Rainwells will be a splashing sensation for any rain-loving little on...

Say hello to Byron - our super cute outfit set lovingly made for your little explorer! This two piece set comes with a t-shirt and bottoms made fro...

Our long sleeve Razamataz babygrow has been a favourite among parents for many seasons and for lots of reasons! Firstly, it’s crafted from 100% cot...

Whether it’s for wading through rock pools or jumping in puddles, our Junior Rainwells will be a splashing sensation for any rain-loving little on...

Whether they’re helping plant flowers in the garden or playing out with friends, this hoodie is perfect for throwing on when there’s much more fun ...

This woven dress is so lovely you’ll wish it came in adult size! Whether your little one has a party to attend, or is playing in the park, this dr...

Our Chummy converter gloves are a favourite for little ones during the chilly season, so we know they'll love these new, special edition ones! Part...

Is your little one a fan of The Gruffalo? Then our knitted Chummy hat will go down a treat… and keep them cosy in the wintertime too. It's part of ...

Every girl needs a denim skirt in their wardrobe and this is a perfect style to start with. Well-made, classically styled and with little details w...

Little adventurers need comfy jeans! Climbing trees and running around will be a breeze in this super stretchy pair. Whatever the weather or occasi...

Check out this amazing new half zip sweater! Perfect for those cooler days!

This jersey dress with a stylish paperbag waist is perfect for parties, playtime or just when your little one wants to wear something pretty! With ...

Half-zip sweatshirts are a the perfect ’pull on when it gets chilly’ style and Fairdale is our newest choice for little ones. Bursting with colour ...

Okay, we think this might just be our coolest hoodie yet. Just take a look at that roar-some dino artwork with fun 3D spikes down one arm! It’s sup...

This jersey dress with a stylish paperbag waist is perfect for parties, playtime or just when your little one wants to wear something pretty! With ...

Chomp has been a favorite t-shirt among little Joules lovers for a long time and this season it's had a re-vamp with the addition of mock layer sle...

Arlow is a waterproof jacket that's part of our family packable collection - styles that pack away into pockets or pouches so rain never has to sto...

When it comes to our childrenswear, boring just isn’t in our vocabulary. We’re always looking for ways to take ’basic’ styles and make them excitin...