Non sale items

Pack some fun and adventure into your next outing with our Sensory Play Jar! Tap to change colors and mix in our magical Fun Fillers for even more ...

Glo Pals Light-Up Cubes are the perfect way to brighten up playtime - Simply drop your Cubes in water and watch them light up like magic! An easy a...

Glo Pals Light-Up Cubes are the perfect way to brighten up playtime - Simply drop your Cubes in water and watch them light up like magic! An easy a...

Introducing our new Light-Up Library! These interactive, light-up books offer an immersive learning experience that welcomes early readers to explo...

Meet Baby Sandy, the petite and adorable version of our beloved plush sea turtle. With her soft green shell, gentle smile, and perfectly sized flip...

MEET THE ITZY MINI PLUS™ The sister to our classic Itzy Mini™, the Itzy Mini Plus™ is a small backpack diaper bag with elevated features and fresh ...

The ultimate in on-the-go comfort, this security baby blanket is perfect for little hands to grasp. Saranoni mini blankets go beyond just a baby bl...

Our Double Ruched throws feature our best-selling faux fur on both sides with ruched detail in a ripple effect that creates a soft textured feel. P...

Swaddling calms colic and helps babies sleep better - and sleep plays a key role in your baby's cognitive and physical growth. KeaBabies Soothe Zip...

Axkid Up™ is our most advanced high back booster seat ever. Fits children between 4 to 12 years old (43.3-60 in./40-120 lbs) and adapts to your chi...

you're invited to a place where dressing with magnets is a magical experience + beloved Disney characters spark the imagination of every child. Our...

Our baby blanket is a lightweight layer made of modal, perfect for snuggling at home or and on-the-go excursions. it's perfectly size for use as a ...

Our modal Magnetic Footie, designed with magnetic closures, is a quick and quiet lifesaver for all-day and middle-of-the-night diaper changes—that'...

Switch from coverall to footie in a flash—our modal Convertible Coverall is designed for ultimate convenience with magnetic closures that makes dia...

COMPOSITION Outside 95% Cotton 5% Elastane WASHING INSTRUCTIONS

A bike ride is a sure way to let your kiddo's imagination fly. This is why we magically turned the Switchback seat into a bike seat with our adapte...

Attach one or two Switchback Seats to your Veer Cruiser. Attach up to 2 Switchback Seats on your Veer Cruiser. Switchback Seats can face in either...

Genuine napa leather grips for your Cruiser XL add a touch of comfort and class to your ride.   Veer's custom zipper pull is designed to snap into ...

Genuine napa leather grips for your Veer Cruiser add a touch of comfort and class to your ride.   Veer's custom zipper pull is designed to snap int...

Convert your Cruiser into a super organized gear hauler. By adding one, two or even three ergonomically designed Totes that fit snugly into the Cru...

The Cup Holder easily attaches to your RIDGE stroller and holds a variety of beverage shapes and sizes. Remains attached when folding stroller. ON...

The VISTA allows for multiple second seat configurations. The Lower Nuna Adapter allows you to attach the Nuna Pipa infant car seats to the seconda...

Big brother or sister can tag along for the ride: The PiggyBack ride along board allows your toddler to join in the stroll, even when they are too ...

Large Design Grows with babies through the toddler years. Signature Jersey Premium rayon blend to achieve ideal softness and the optimal amou...

Premium Fabrics From cozy knits to lightweight breathable cotton, each piece is made for comfort. Details Galore From easy to access snap nec...

This burp cloth set is so soft and cozy!  100% COTTON FRONT AND BACKING Our burp cloths are designed with baby’s comfort in mind.  That’s why...

Designed with a delightful rounded bubble shape, our wooden balance blocks add a playful twist to traditional stacking toys. Crafted from smooth, F...

Made from 100% organic cotton, this moon lovey blanket is the perfect tagalong piece to bring comfort and security for babies and toddlers. Whereve...

Make bath time a breeze for parents and babies with our soothing and effective cradle cap brush. Specifically designed for your little one's delica...

Made from 100% organic cotton, our hooded towel is gentle on sensitive skin and perfect for cozy cuddles after bath time. The fabric is absorbent a...

Our super soft and stretchy Short Sleeve Loungewear Set is the best! Our original designs will delight your little cutie. Pull on pants makes for e...

Amuseables Eggetha Egg and Lance Soldier start every morning the same way: paper spread out, kettle boiling, and headlines read aloud with gusto. S...

When it comes to bags of distinction, the Jellycat crew know a thing or two – and this Bartholomew Bear Bag, inspired by the most popular Jelly o...

According to some brain scientists, musical performance is every bit as important educationally as reading or writing. From identifying patterns th...

Give your child the best possible start with the play gym that gives you a whole year of play. We did all the research to bring your child the best...

  These training pants are designed to feel like real underwear for those who are potty training.  Small fits babies 20-28 lbs Medium fits babies 2...

Say goodbye to stubborn cradle cap with the oogiebear Cradle Cap Kit, a doctor-designed, three-step system that gently removes dry flakes and sooth...

Is it a dragon or a monster? Your child can decide! Whether it is making up their own stories or re-enacting fairy tales - there are all sorts of w...

It's multi-color design provides your baby with much-needed visual stimulation. The ring shape makes the toy easy for babies to pick up from surfac...

This teether isn’t just soothing—it’s a sensory playground designed to nurture curiosity and comfort. Ideal for home or on-the-go, this soft, snugg...

Meet Raven, a WildBird Classic now officially available as our Aerial Carrier. With its sleek monochrome design and easy-to-use buckles, Raven is t...

Warm gray and white alternating and creating the perfect neutral.

Make snacking on-the-go that much easier with our newest thermal tote with an oversized water bottle pocket.  This large 8-inch by 7-inch thermal-l...

Stay cool and cozy with Puffer Fish Warmies, the cutest little companion around. Fully heatable for soothing warmth, gently weighted to ease st...

Unwind with the wild beauty of Snow Leopard Warmies. Fully heatable for soothing relief, gently weighted to ease stress and lavender-scented fo...

Warmies® Large 13” Plush are fully microwavable to provide hours of soothing warmth and comfort. These adorable soft toys are scented with real dri...