Non sale items

Drake Dragon may look scruffly, but he's super soft, not scaly, and loves to make friends! Minty and mossy, this baby dragon has big, big wings an...

Smudge Bear is ready to snooze. It's no surprise that this teddy bear gives a great hug, with silky soft fluff in shades of honey, and podgy trumpe...

Tentacle tickles for all! Dive to the depths for high adventure with wonderful Odyssey Octopus! Squishably soft in sea-moss green, with eight ...

A calming companion for little snoozers. A gentle friend in soothing heather fur, Bashful Dusky Blue Bunny is here to hug. With squashable feet an...

A heart of gold and a paw to hold. The ultimate bunny companion, finished in a delicate golden hue. Each detail of the original Bashful Bunny ...

Rufus Bear is a bit of a timeless gent. His silky-tufty fur, soft trumpet legs and classic nuzzly snout wouldn't look out of place in a black-and-...

Meet Odell Octopus! She is a snuggly, squishy brick red octopus! Smiley, silly and bright glossy eyes, she is a friendly cephalopod. She gives the ...

Maurice Macaroni is a blue-grey penguin, gorgeously squat with a round cream bib and custard-yellow tufts. With waggly flippers, stitch suedette f...

Betty Corgi may not be royal but she's just as elegant as any pampered pooch. This genial sweetie has ginger fur with creamy splodges, cloudy paws ...

An axolotl makes a lot of mischief! Andie Axolotl is a bold and bubbly scamp who loves to paddle in the river with those big bobbly feet! This ...

Bashful Golden Bunny is a popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears mean that with just one cuddle, you’ll never w...

Wake me up when it's quest 'o' clock! Fabulous flapper Rose Dragon is just so sleepy after zooming through the sky! This lollabaout legend has...

Loveably luminous, Alice Axolotl is a whole lot of kooky in hot pink floof! This ambling amphibian is bubblegum-bright, with squidgy-soft feet, a ...

Have a pandastic playtime! Tubby and ticklish, Harry Panda Cub is such a cuddly chap. His charcoal-grey and creamy fur is velvety-soft a...

Dive into this book to find out what it is like to be a giraffe! SAFETY & CARE Tested against and passed ASTM requirements. Suitabl...

A little magic, every day. A dreamy sight in clotted-cream fur, Isadora Unicorn is enchanting. With a plume mane and tail, silky feather and a...

With eight soft jumbo corduroy tentacles and a wide embroidered smile Maya Octopus is the perfect companion for giving the biggest of hugs. Her si...

Alice in Wanderland! Loveably luminous, Alice Axolotl is a whole lot of kooky in hot pink floof! This ambling amphibian is bubblegum-bright,...

Elephants Can't Fly - at least, that's what little Elly is told. But why not? Follow Elly on her mission to fly, beautifully drawn in sweet pastel ...

Put your paws together for Bashful Mineral Blue Bunny! Snuggly-stunning in cosy teal fur, and a keen explorer, this lop-eared bunny loves gatheri...

Bashful Beige Bunny is a popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears mean that with just one cuddle, you’ll never wa...

Slow down, Cooper Doodle Dog! This ruffly, fleecy pup will sit still if you ask, but is likely to be up and away the moment your back is turned....

The If I Were an Owl Board Book is a playful gift full of inspiration. With a tufty cover and sweet feely panels, it's a playful flight of fancy. ...

LOMP! That's the sound of Herbie Highland Cow enjoying a well-earned rest! Scrumptiously shaggy in gingery fur, with cocoa-dipped hooves...

See that flash of lilac, high in the sky? Lavender Dragon's about! Gliding to earth, this long, lopsy dragon makes such a fabulous en...

When the going gets tough, the tough get puffy! Eep – looks like Pacey Pufferfish has had a big surprise! This dizzy dumpling is perfectly pod...

Little bear.....Teeny, tumbly, totally scrumbly. Little Bear is such a snoozy sweetpea. Fuzzly-soft in vintage toffee tussles, with wee bobble paw...

Meet Little Pup, a ruffly rascal with a huge heart. Loyal and loving, Little Pup is a bubbly bundle of biscuity fun. With chocolate spl...

Just learning to control his wings, this fire breathing cutie is a novice in the sky and much prefers having snuggles on the ground. Minty marvelo...

A squeezy, custard-cream chum with a dizzy walk. Tumblie Duck is forever tripping over while out and about – suddenly the plump little tail is up i...

Archie My Dinosaur Friend is all about being a little bit different. This story follows courageous Dana, as she tries to find out what’s over the ...

Jellycat may be our iconic pal, but All Kinds of Cats celebrates every kitty! A joyful book full of playful rhymes, fun wordplay and vibrant pictu...

Bashful Pegasus is full of gentle magic, with dusky lilac fur, a cream suedette muzzle and padded wings with neat stitch detail. They're leaping c...

 What is the cutest and cuddliest animal that also blows fire?? A DRAGON of course! This one is bashful and soft, perhaps he blows fire he...

Mushing through the snow! Jackson Husky stays warm in the cold with a silky vanilla ruff. Showing off their blue-grey fur, dandy mask and tuft...

Napping Nipper Dog can leave that snug basket, but be honest - would you? Toffee cord to match those soft ears, with a cosy custard lining, it's th...

Groovy, not growly! Cosmo Monster is minty-cool, and happy to chill in any snuggly cave! With a scrummy-soft mane and tufty tail, suedey grey...

Thump! Bang! Clatter! You always know when Pip Monster's about! This bold, beany monster has masses of tousled gingery fur, biscuity face, hands a...

Bashful Hot Pink Bunny brings the tropical vibes with stunning dragonfruit fur! This soft-pawed sweetie is a little bit retro and loves bopping to...

Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him a teddy bear lullaby, or maybe just ...

Ready? Let's go! Merry Mouse Skiing is out on the slopes, wearing a snazzy forest-green jumper! This cute cream mouse has suedey skis and poles, ju...

Mingling and mewing! Royally lazy, Glamorama Cat loves opulent cushions to snooze upon! This slinky, inky kitty wears a stunning boa of peacoc...

A rest between quests! Seraphina Pegasus has come down to earth, but this swift sky-pony is dreaming of zooming! A magical mystery with midnight ...

‘Lion’ around with a cuddly kind of king! For the King of the Beasts, Bashful Lion is looking sweetly, well, bashful! He wants a caring compan...

So, so soft and ever so pretty, Bashful Cat is a brilliant soft toy buddy for bedtime. This dreamy cat, with her cloudy-soft fur and sugar pink...

Timmy Turtle needs a friend to cheer him up – or someone to have a good grumble with! This soft, sturdy guy has a green textured shell, embroidere...

Put a hop in your step wherever you go with the Blossom Beige Bunny Bag Charm! This bouncing charm is beautifully soft, with praline fur, a fluffy...

Fuddlewuddle Ginger Cat is strokeably soft in beautifully tousled marmalade fur. With splashes of cream, marshmallow paws, a pink suedette nose an...